Blanca González Viard

Digital Marketer, Cost & Profitability Management

in @☎

Experience 2.5 Years in cost & profitability modeling

Expertise

Cost AllocationCost OptimizationIT Financial Management

Education & Accreditations

MSc, Marketing Management Erasmus University

BSc, International Business Administration Erasmus University

About the author

Blanca González Viard writes about cost and profitability management at CostPerform, covering cost allocation, IT financial management, and cost transparency. Prior to joining CostPerform in 2026, she wrote about project cost management at Cleopatra Enterprise, covering cost estimation, scenario analysis, and cost control.

in linkedin.com/in/blancagonzalezviard @ blanca@costperform.com ☎ +31623748674

Articles by Blanca González Viard

Cost allocation, profitability, and cost transparency written for finance leaders.

PRODUCT UPDATES

Feature Spotlight: Carlos, the AI Assistant inside CostPerform

Need to look up a setting or build an ETL chain element by element? Carlos has your back. Whether you’re new to CostPerform or have been using it for years, it helps you find your way around and get things done faster.

6 min read · Oct 28, 2026

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New release: Introducing Carlos in 2026.1

Meet Carlos, the new built-in AI assistant in CostPerform 2026.1. Also in this release: a more efficient Insights engine, ETL, administration, and security improvements, and 28 bug fixes.

6 min read · Oct 28, 2026

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Cost Allocation Software vs Excel: 7 Things Software Does Better

See how cost allocation software compares with Excel on seven capabilities, from deeper granularity to traceable allocations and faster scenario analysis, and what that means for the decisions your cost model supports.

11 min read · Oct 19, 2026

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What Is a Cost Model? An Expert’s Guide With Examples

If you have ever tried to answer what a product, a service or a customer actually costs you, a cost model is how you get there. It takes the costs already sitting in your general ledger and traces each one to the product, service or customer that caused it. Whether you are building your first cost model or improving one that already exists, this page is your reference point.

16 min read · Sep 11, 2026

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IT Chargeback and Showback: How Enterprises Allocate and Recover IT Costs

This page covers what IT chargeback and showback are, when to use which, the profit-and-loss problem chargeback creates inside IT, and what you need in place before implementing either.

11 min read · Jul 30, 2026

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ITFM vs TBM: Key Differences and When To Use Each

ITFM vs TBM explained simply: the real difference, how they connect, and which one to start with.

7 min read · Jul 22, 2026

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What is IT Financial Management (ITFM)? A Guide to IT Cost Transparency and Control

If you are responsible for IT spending, you have probably faced one of these questions: what does this service actually cost, which business units are consuming the most, and are we getting value from our technology investments? This guide covers everything you need to know about IT Financial Management (ITFM): what it is, why it matters, how it compares to TBM and FinOps, the framework components, implementation steps, common challenges, and what to look for in an ITFM software platform.

22 min read · Jun 30, 2026

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