Cookie Statement
About Cookies
A Cookie is a file that’s stored on your computer, tablet, or phone when you visit a website. The website uses these Cookies to retrieve your browser settings, – preferences and to show relevant content. ’LocalStorage’ is a comparable technique, but for the ease of use we also share this technique under the name ‘Cookies’.
On this page you can find an overview of all cookies used on our website. The content of this website can change regularly, due to changing regulations or an update of the website. We try our best to keep the site as up-to-date as possible. Please visit this website regularly so you are always up to date and you can change your cookies settings if you want.
We define the following types of cookies:
- Functional Cookies
- Analytical Cookies
- Marketing Cookies
Functional Cookies
These cookies are necessary for a website to perform in an orderly manner. Functional cookies use your browser preference for instance. This way, you only need to set your preferences for your language or region once.
Analytical Cookies
These cookies enable us – the owner of the website – to analyse how the website is being used by its visitors. This way, we can continuously improve functionalities and content of the website. CostPerform uses Google Analytics for this. To be fully GDPR compliant, we do not share any data with Google and via our partner Contentleaders we have a Data Processing Agreement with Google.
Marketing Cookies
The marketing cookies are used to identify all users after they have interacted with the website. Examples of interaction are: filling out of contact form, downloading a brochure, or clicking on a link after receiving an email from CostPerform. The data that we gather during this interaction is never shared with third parties.
Control and rejection of cookies
Users have the right to decide whether to accept or reject cookies. Users can apply their cookie preferences by clicking on the appropriate opt-out links provided in the cookie table below.
Users can set or alter the web browser controls to accept or refuse cookies. When rejecting cookies, users may still use our websites, app or platform, though their access to some functionalities and areas may be restricted. How users can refuse cookies through their web browser controls, may vary from browser-to-browser. Please visit your browser’s help menu for more information or check the cookie table below.
Also, most advertising networks offer a way to opt-out of targeted advertising.
Remove cookies on…
Cookies on our Website
Functional cookies
| Cookie name | Purpose | Storage period |
| cookie_notice_accepted | Local Cookie, to determine if cookies can or can’t be stored. | 1 year / 2 months |
| cl_cookie_time | Local Cookie, to determine when Cookies are accepted/ rejected. | 1 year / 2 months |
| _hjClosedSurveyInvites | Hotjar cookie, set when a user interacts with an external link Survey invitation modal. Ensures the same invite does not reappear if it has already been shown. (read more) | 1 year |
| _hjDonePolls | Hotjar cookie, set when a user completes an on-site Survey. Ensures the same Survey does not reappear if it has already been filled in. (read more) | 1 year |
| _hjMinimizedPolls | Hotjar cookie, set when a user minimizes an on-site Survey. Ensures that the Survey stays minimized when the user navigates through your site. (read more) | 1 year |
| _hjShownFeedbackMessage | Hotjar cookie, set when a user minimizes or completes Incoming Feedback. Ensures the Incoming Feedback will load as minimized if the user navigates to another page where it is set to show. (read more) | 1 year |
| Yt-Player-Bandwidth | YouTube cookie, to provide bandwidth estimations. | End of browser session |
| Yt-Player-Headers-Readable | YouTube cookie, to store configuration. | 17 days |
| linkedin_oauth_ | LinkedIn cookie, to provide functions across pages. | End of browser session |
Analytical cookies
| Cookie name | Purpose | Storage period |
| _gat | Google Analytics cookie, to limit the quantity of data registered by Google to limit the websites having high visitors number. (read more) | 1 minute |
| _ga | Google Analytics cookie, used to distinguish users (read more) | 1 minute |
| _gid | Google Analytics cookie, used to distinguish users (read more) | 1 minute |
| _ga_ | Google Analytics cookie, to persist session state. (read more) | 2 years |
| AMP_TOKEN | Google Analytics cookie, contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. (read more) | 30 seconds to 1 year |
| __utma | Google Analytics cookie, to distinguish visitors. Cookie is reset after each visit. (read more) | 2 years after reset |
| __utmt | Google Analytics cookie, to control the number of requests. (read more) | 10 minutes |
| __utmb | Google Analytics cookie, to determine new sessions/ visits. After each visit this will be reset. (read more) | 30 minutes after reset |
| __utmc | Google Analytics cookie, to determine new sessions and. (read more) | After browser session |
| __utmz | Google Analytics cookie, to register the user trail to our website. Will be reset after each visit. (read more) | 0,5 years after reset |
| __utmv | Google Analytics cookie, to store amended variables. Only as developer the _setCustomVar is being used. Will be reset after each visit. (read more) | 2 years |
| __utmx | Google Analytics cookie, to determine if a visitor is participating in a research/test (e.g. A-B test). (read more) | 1,5 years |
| __utmxx | Google Analytics cookie, to determine when the experiment the user is participating in, ends. (read more) | 1,5 years |
| _gaexp | Google Analytics cookie, to determine if a visitor participates in a test (e.g. A-B test) and when the experiment ends. (read more) | Dependent on the duration of the experiment, average no longer than 90 days. |
| _gali | Google Analytics cookie, to determine on which link the visitor has clicked. (read more) | 30 seconds |
| _clck | Microsoft Clarity cookie. Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID. (read more). | 1 year |
| _clsk | Microsoft Clarity cookie, to connect multiple page views by a user into a single Clarity session recording. (read more) | 1 day |
| CLID | Microsoft Clarity cookie, to identify the first-time Clarity see this user on any site using Clarity. (read more) | 1 year |
| VISITOR_INFO1_LIVE | YouTube cookie, if a YouTube video is placed on the website. The cookie keeps track of the number of views of a YouTube video. | 6 months |
| hjViewportId | Hotjar cookie, stores user viewport details such as size and dimensions. (read more) | End of browser session |
| _hjRecordingEnabled | Hotjar cookie, to see if the user is already in a recording in a particular session. (read more) | End of browser session |
| _hjRecordingLastActivity | Hotjar cookie, updated when a user recording starts and when data is sent through the WebSocket. (read more) | End of browser session |
| cl_utm_source cl_utm_medium cl_utm_campaign cl_utm_content | Cookie to store from which source a visitor was forwarded. | 2 hours |
Marketing Cookies
| Cookie name | Purpose | Storage period |
| _hjSessionUser{site_id} | Hotjar cookie, set when a user first lands on a page. (read more) | 1 year |
| _hjid | Hotjar cookie, is placed to identify the visitor and recognize if the visitor returns to the website. (read more) | 1 year |
| _hjFirstSeen | Hotjar cookie, identifies a visitors’ first visit. (read more) | End of browser session |
| _hjUserAttributesHash | Hotjar cookie, to know when an attribute has changed and needs to be updated. (read more) | End of browser session |
| _hjCachedUserAttributes | Hotjar cookie, stores User Attributes sent through the Hotjar Identify API, whenever the user is not in the sample. (read more) | End of browser session |
| _hjSession{site_id} | Hotjar cookie, ensures subsequent requests in the session window are attributed to the same session. (read more) | 30 minutes |
| _hjSessionTooLarge | Hotjar cookie, to stop collecting data if a session becomes too large. (read more) | End of browser session |
| _hjSessionRejected | Hotjar cookie, set when Hotjar has rejected the session from connecting to our WebSocket due to server overload. (read more) | End of browser session |
| _hjSessionResumed | Hotjar cookie, set when Hotjar has rejected the session from connecting to our WebSocket due to server overload. (read more) | End of browser session |
| _hjLocalStorageTest | Hotjar cookie, checks if the Hotjar Tracking Code can use local storage. (read more) | Under 100ms duration |
| _hjIncludedInPageviewSample | Hotjar cookie, to determine if a user is included in the data sampling defined by your site’s pageview limit. (read more) | 30 minutes |
| _hjIncludedInSessionSample | Hotjar cookie, to determine if a user is included in the data sampling defined by your site’s daily session limit. (read more) | 30 minutes |
| _hjAbsoluteSessionInProgress | Hotjar cookie, to detect the first pageview session of a user. (read more) | 30 minutes |
| _hjTLDTest | Hotjar cookie, to try to determine the most generic cookie path to use, instead of page hostname. (read more) | End of browser session |
| prism_* | ActiveCampaign cookie, to gather visitor statistics. | 1 month |
| cmpXXXXXXX | ActiveCampaign Cookie that is used to determine who is who and to analyse behaviour. | 30 days of in-activity |
| cl_visitor_email, visitorEmail | Local cookie (localStorage) that is used by ActiveCampaign to know who is who after sending a filled out form on the website. | 1 year |
| bcookie, li_sugr | LinkedIn cookie, to store browser details. | 2 years |
| lang | LinkedIn cookie, to store a user’s language setting so that LinkedIn.com displays the language the user has selected in his/her settings. | End of browser session |
| li_gc | LinkedIn cookie, to store consent to use cookies for non-essential purposes. | 2 years |
| li-Oatml, UserMatchHistory | LinkedIn cookie, to provide ad delivery or retargeting. | 1 month |
| AnalyticsSyncHistory | LinkedIn cookie, to store data about the time when a synchronization took place with the cookie lms_analytics for users in the designated countries. (read more) | 30 days |
| bizographicsOptOut | LinkedIn cookie, to store privacy preferences. | 10 years |
| lidc | LinkedIn cookie, to store performed actions on the website. | 1 day |
| bscookie | LinkedIn cookie, to store performed actions on the website. | 2 years |
| X-LI-IDC | LinkedIn cookie, to provide functions across pages. | End of browser session |
| s_* | LinkedIn cookie, to store visitor behaviour. (read more) | 2 years |
| ANONCHK | Microsoft Clarity cookie, to indicate whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0. (read more) | 1 day |
| MR | Microsoft Clarity cookie, to indicate whether to refresh MUID. (read more) | 7 days |
| MUID | Microsoft Clarity cookie, to identify unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. (read more) | 1 year |
| SM | Microsoft Clarity cookie, used in synchronizing the MUID across Microsoft domains. (read more) | End of browser session |
| CONSENT | Google cookie, to store user’s settings in the search engine, for advertising and for analyzing the use of the search engine recorded by Google for its purposes. | Persistent |
| _gac_gb_, _gac_, _gac_* | Google Ads cookie, contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. (read more) | 90 days |
| ads/ga-audiences | Google Ads cookie, to retarget visitors which have a high probability to convert based on their online behaviour. | End of browser session |
| goog_pem_mod, google_pem_mod | Google Ads cookie, to provide ad delivery or retargeting. | Persistent |
| __Secure-3PAPISID, __Secure-3PSID, __Secure-3PSIDCC | Google Ads cookie, to help build a profile of your interests and show you relevant and personalized ads on other sites. | 2 years |
| __Secure-APISID | Google Ads cookie, to help build a profile of your interests and show you relevant ads on other sites. | 8 months |
| __Secure-HSID | Google Ads cookie, to store digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time which allows Google to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties. | 8 months |
| __Secure-SSID | Google Ads cookie, to store how the visitor uses the website and about the advertisements that may have been seen before the visitor visits the website. | 8 months |
| GPS | YouTube cookie, to store location data. | End of browser session |
| PREF | YouTube cookie, to store user preferences. | 8 months |
| YSC | YouTube cookie, to store and track interaction. | End of browser session |
