Cookie Statement

About Cookies

A Cookie is a file that’s stored on your computer, tablet, or phone when you visit a website. The website uses these Cookies to retrieve your browser settings, – preferences and to show relevant content. ’LocalStorage’ is a comparable technique, but for the ease of use we also share this technique under the name ‘Cookies’.

On this page you can find an overview of all cookies used on our website. The content of this website can change regularly, due to changing regulations or an update of the website. We try our best to keep the site as up-to-date as possible. Please visit this website regularly so you are always up to date and you can change your cookies settings if you want.

We define the following types of cookies:

  • Functional Cookies
  • Analytical Cookies
  • Marketing Cookies

Functional Cookies

These cookies are necessary for a website to perform in an orderly manner. Functional cookies use your browser preference for instance. This way, you only need to set your preferences for your language or region once.

Analytical Cookies

These cookies enable us – the owner of the website – to analyse how the website is being used by its visitors. This way, we can continuously improve functionalities and content of the website. CostPerform uses Google Analytics for this. To be fully GDPR compliant, we do not share any data with Google and via our partner Contentleaders we have a Data Processing Agreement with Google.

Marketing Cookies

The marketing cookies are used to identify all users after they have interacted with the website. Examples of interaction are: filling out of contact form, downloading a brochure, or clicking on a link after receiving an email from CostPerform. The data that we gather during this interaction is never shared with third parties.

Control and rejection of cookies

Users have the right to decide whether to accept or reject cookies. Users can apply their cookie preferences by clicking on the appropriate opt-out links provided in the cookie table below.

Users can set or alter the web browser controls to accept or refuse cookies. When rejecting cookies, users may still use our websites, app or platform, though their access to some functionalities and areas may be restricted. How users can refuse cookies through their web browser controls, may vary from browser-to-browser. Please visit your browser’s help menu for more information or check the cookie table below.

Also, most advertising networks offer a way to opt-out of targeted advertising.

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Cookies on our Website

Functional cookies

Cookie namePurposeStorage period
cookie_notice_acceptedLocal Cookie, to determine if cookies can or can’t be stored.1 year / 2 months
cl_cookie_timeLocal Cookie, to determine when Cookies are accepted/ rejected.1 year / 2 months
Yt-Player-BandwidthYouTube cookie, to provide bandwidth estimations.End of browser session
Yt-Player-Headers-ReadableYouTube cookie, to store configuration.17 days
linkedin_oauth_LinkedIn cookie, to provide functions across pages.End of browser session

Analytical cookies

Cookie namePurposeStorage period
_gatGoogle Analytics cookie, to limit the quantity of data registered by Google to limit the websites having high visitors number. (read more)1 minute
_gaGoogle Analytics cookie, used to distinguish users (read more)1 minute
_gidGoogle Analytics cookie, used to distinguish users (read more)1 minute
_ga_Google Analytics cookie, to persist session state. (read more)2 years
AMP_TOKENGoogle Analytics cookie, contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. (read more)30 seconds to 1 year
__utmaGoogle Analytics cookie, to distinguish visitors. Cookie is reset after each visit. (read more)2 years after reset
__utmtGoogle Analytics cookie, to control the number of requests. (read more)10 minutes
__utmbGoogle Analytics cookie, to determine new sessions/ visits. After each visit this will be reset. (read more)30 minutes after reset
__utmcGoogle Analytics cookie, to determine new sessions and. (read more)After browser session
__utmzGoogle Analytics cookie, to register the user trail to our website. Will be reset after each visit. (read more)0,5 years after reset
__utmvGoogle Analytics cookie, to store amended variables. Only as developer the _setCustomVar is being used. Will be reset after each visit. (read more)2 years
__utmxGoogle Analytics cookie, to determine if a visitor is participating in a research/test (e.g. A-B test). (read more)1,5 years
__utmxxGoogle Analytics cookie, to determine when the experiment the user is participating in, ends. (read more)1,5 years
_gaexpGoogle Analytics cookie, to determine if a visitor participates in a test (e.g. A-B test) and when the experiment ends. (read more)Dependent on the duration of the experiment, average no longer than 90 days.
_galiGoogle Analytics cookie, to determine on which link the visitor has clicked. (read more)30 seconds
_clckMicrosoft Clarity cookie. Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID. (read more).1 year
_clskMicrosoft Clarity cookie, to connect multiple page views by a user into a single Clarity session recording. (read more)1 day
CLIDMicrosoft Clarity cookie, to identify the first-time Clarity see this user on any site using Clarity. (read more)1 year
VISITOR_INFO1_LIVEYouTube cookie, if a YouTube video is placed on the website. The cookie keeps track of the number of views of a YouTube video.6 months
Cookie to store from which source a visitor was forwarded.2 hours

Marketing Cookies

Cookie namePurposeStorage period
AMCVS_*AdobeOrgAdobe cookie to store and track interaction.End of browser session
lms*LinkedIn cookie, to identify and analyze LinkedIn users.30 days
gpv_pnAdobe cookie, to track pages visited.6 months
AECYouTube cookie, to store and track interaction.6 months
mboxThe cookie keeps some values to manage how your visitors experience Adobe Target campaigns.2 years
liapUsed by to denote the logged in status of a member.1 year
LOGIN_INFOThis cookie is used to play YouTube videos embedded on the website.1 year
aam_uuidSet for ID sync for Adobe Audience Manager30 days
NIDGoogle ad optimization cookie, to provide ad delivery or retargeting, store user preferences.6 months
sdscLinkedIn cookie, used for database routing to ensure consistency across all databases when a change is made. Used to ensure that user-inputted content is immediately available to the submitting user upon submission.End of browser session
at_checkAdobe cookie, used to determine if a visitor has accepted the use of cookies for Adobe Target.End of browser session
_guidLinkedIn cookie, used to identify a LinkedIn Member for advertising through Google Ads.90 days
li_mcLinkedIn cookie, used as a temporary cache to avoid database lookups for a member’s consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side.6 months
_gcl_auLinkedIn cookie, used to measure ad and campaign performance and conversion rates for Google ads on a site visited.3 months
prism_*ActiveCampaign cookie, to gather visitor statistics.1 month
cmpXXXXXXXActiveCampaign Cookie that is used to determine who is who and to analyse behaviour.30 days of in-activity
Local cookie (localStorage) that is used by ActiveCampaign to know who is who after sending a filled out form on the website.1 year
LinkedIn cookie, to store browser details.2 years
langLinkedIn cookie, to store a user’s language setting so that displays the language the user has selected in his/her settings.End of browser session
li_gcLinkedIn cookie, to store consent to use cookies for non-essential purposes.2 years
LinkedIn cookie, to provide ad delivery or retargeting.1 month
AnalyticsSyncHistoryLinkedIn cookie, to store data about the time when a synchronization took place with the cookie lms_analytics for users in the designated countries. (read more)30 days
bizographicsOptOutLinkedIn cookie, to store privacy preferences.10 years
lidcLinkedIn cookie, to store performed actions on the website.1 day
bscookieLinkedIn cookie, to store performed actions on the website.2 years
X-LI-IDCLinkedIn cookie, to provide functions across pages.End of browser session
s_*LinkedIn cookie, to store visitor behaviour. (read more)2 years
In_orLinkedIn cookie, to determine whether Oribi analysis can be performed on a specific domain. (read more)1 day
ANONCHKMicrosoft Clarity cookie, to indicate whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0. (read more)1 day
MRMicrosoft Clarity cookie, to indicate whether to refresh MUID. (read more)7 days
MUIDMicrosoft Clarity cookie, to identify unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. (read more)1 year
SMMicrosoft Clarity cookie, used in synchronizing the MUID across Microsoft domains. (read more)End of browser session
CONSENTGoogle cookie, to store user’s settings in the search engine, for advertising and for analyzing the use of the search engine recorded by Google for its purposes.Persistent
Google Ads cookie, contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. (read more)90 days
ads/ga-audiencesGoogle Ads cookie, to retarget visitors which have a high probability to convert based on their online behaviour.End of browser session
Google Ads cookie, to provide ad delivery or retargeting.Persistent
1P_JARGoogle Ads cookie, to provide ad delivery or retargeting.1 month
Google Ads cookie, to help build a profile of your interests and show you relevant and personalized ads on other sites.2 years
__Secure-APISID, __Secure-1PAPISIDGoogle Ads cookie, to help build a profile of your interests and show you relevant ads on other sites.8 months
__Secure-HSID, __Secure-ENIDGoogle Ads cookie, to store digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time which allows Google to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties.8 months to 1 year
__Secure-SSIDGoogle Ads cookie, to store how the visitor uses the website and about the advertisements that may have been seen before the visitor visits the website.8 months
SEARCH_SAMESITEGoogle cookie, for the correct sending of data to Google.5 months
GPSYouTube cookie, to store location data.End of browser session
PREFYouTube cookie, to store user preferences.8 months
YSCYouTube cookie, to store and track interaction.End of browser session