Blanca González Viard

Blanca González Viard

Digital Marketer, Cost & Profitability Management

Experience 2.5 Years in cost & profitability modeling
Expertise
Cost AllocationCost OptimizationIT Financial Management
Education & Accreditations
MSc, Marketing Management Erasmus University
BSc, International Business Administration Erasmus University
About the author

Blanca González Viard writes about cost and profitability management at CostPerform, covering cost allocation, IT financial management, and cost transparency. Prior to joining CostPerform in 2026, she wrote about project cost management at Cleopatra Enterprise, covering cost estimation, scenario analysis, and cost control.

Articles by Blanca González Viard

Cost allocation, profitability, and cost transparency written for finance leaders.
BLOG

Cost Optimization in Banking: A CFO Guide

Bank CFOs must move beyond one-off cost reduction in banking. Structural cost optimization in banking protects the efficiency ratio, strengthens ROE, and funds AI investment without weakening regulatory standing.

8 min read · Feb 24, 2026
BLOG

New release: Introducing Insights 2025.2

CostPerform 2025.2 delivers Insights 2.0, faster loop runs, and a modern secure platform foundation.

3 min read · Oct 31, 2025
COMPANY NEWS

CostPerform and Carahsoft Partner to Provide Advanced Cost Management Software for U.S. Government Agencies

Cost Allocation and Management Tools Now Available to Public Sector

4 min read · Jul 31, 2025
COST ALLOCATION FOR TELECOM

Telecom Regulatory Compliance: How to Prepare

Telecom operators face mounting compliance pressure. Learn how to meet evolving telecom regulatory standards through transparency, and audit-ready practices.

6 min read · Jul 9, 2025
COST ALLOCATION FOR TELECOM

Why Legacy Telecom Cost Models No Longer Work

Legacy telecom costing models can’t keep up with bundled services, regulatory complexity, and 5G growth. Discover how CFOs can fix hidden inefficiencies.

5 min read · Jul 9, 2025
COST ALLOCATION FOR TELECOM

How to Build a Strategic Telecom Cost Model: 8-Step Guide

Telecom CFOs: Rethink cost models for 2025. Get expert insights and strategies on cost optimization from our latest webinar in this quick blog recap.

5 min read · Jul 7, 2025
COST ALLOCATION FOR TELECOM

Telecom Financial Management: Align IT, Finance, and Procurement for Better Cost Control

Learn how aligning IT, finance, and procurement improves telecom financial management boosts cost control. Discover strategies for effective telecom budgeting.

7 min read · May 7, 2025
COST ALLOCATION FOR TELECOM

Telecom Cost Optimization for CFOs: Reduce Costs and Improve Efficiency

Discover cost-saving strategies that improve ROI in telecom organizations.

6 min read · Apr 10, 2025
COST ALLOCATION FUNDAMENTALS

How to Teach Cost Allocation to Your Finance Team

Learn how to choose the right software to optimize financial management.

9 min read · Mar 24, 2025