Blanca González Viard

Blanca González Viard

Digital Marketer, Cost & Profitability Management

Experience 2.5 Years in cost & profitability modeling
Expertise
Cost AllocationCost OptimizationIT Financial Management
Education & Accreditations
MSc, Marketing Management Erasmus University
BSc, International Business Administration Erasmus University
About the author

Blanca González Viard writes about cost and profitability management at CostPerform, covering cost allocation, IT financial management, and cost transparency. Prior to joining CostPerform in 2026, she wrote about project cost management at Cleopatra Enterprise, covering cost estimation, scenario analysis, and cost control.

in linkedin.com/in/blancagonzalezviard @ blanca@costperform.com ☎ +31623748674

Articles by Blanca González Viard

Cost allocation, profitability, and cost transparency written for finance leaders.
BLOG

What Is a Cost Model? An Expert’s Guide With Examples

If you have ever tried to answer what a product, a service or a customer actually costs you, a cost model is how you get there. It takes the costs already sitting in your general ledger and traces each one to the product, service or customer that caused it. Whether you are building your first cost model or improving one that already exists, this page is your reference point.

16 min read · Sep 11, 2026
BLOG

IT Chargeback and Showback: How Enterprises Allocate and Recover IT Costs

This page covers what IT chargeback and showback are, when to use which, the profit-and-loss problem chargeback creates inside IT, and what you need in place before implementing either.

11 min read · Jul 30, 2026
BLOG

ITFM vs TBM: Key Differences and When To Use Each

ITFM vs TBM explained simply: the real difference, how they connect, and which one to start with.

7 min read · Jul 22, 2026
BLOG

What is IT Financial Management (ITFM)? A Guide to IT Cost Transparency and Control 

If you are responsible for IT spending, you have probably faced one of these questions: what does this service actually cost, which business units are consuming the most, and are we getting value from our technology investments? This guide covers everything you need to know about IT Financial Management (ITFM): what it is, why it matters, how it compares to TBM and FinOps, the framework components, implementation steps, common challenges, and what to look for in an ITFM software platform.

22 min read · Jun 30, 2026
BLOG

How Poor Data Processes Undermine Finance Decisions

Poor data processes undermine financial decisions, and understanding ETL - extract, transform, load - is where more reliable reporting begins.

4 min read · May 21, 2026
BLOG

How do banks break down IT cost transparency?

We break down Net Interest Margin (NIM) through an attribution framework

4 min read · Apr 30, 2026
BLOG

Cost Optimization in Banking: A CFO Guide

Bank CFOs must move beyond one-off cost reduction in banking. Structural cost optimization in banking protects the efficiency ratio, strengthens ROE, and funds AI investment without weakening regulatory standing.

8 min read · Feb 24, 2026
BLOG

New release: Introducing Insights 2025.2

CostPerform 2025.2 delivers Insights 2.0, faster loop runs, and a modern secure platform foundation.

3 min read · Oct 31, 2025
COMPANY NEWS

CostPerform and Carahsoft Partner to Provide Advanced Cost Management Software for U.S. Government Agencies

Cost Allocation and Management Tools Now Available to Public Sector

4 min read · Jul 31, 2025
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