Two customers can generate the same revenue and still cost wildly different amounts to serve. Here’s how a cost to serve analysis uncovers the gap, the formula
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Two customers can generate the same revenue and still cost wildly different amounts to serve. Here’s how a cost to serve analysis uncovers the gap, the formula
If you have ever tried to answer what a product, a service or a customer actually costs you, a cost model is how you get there. It
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Amsterdam, NL | 22-23 September, 2026
Where the Technical and Economic Disciplines Meet Organizational Culture.
Online | 22 October, 2026
A practical discussion on chargeback, TBM, cloud, AI, and the realities of technology cost management.
Alexandria, US | 2 November, 2026
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agenda updates will follow soon!
Learn how to model your costs and profitability.
Zoe van Dijk writes about cost allocation and cost optimization at CostPerform. She attends industry events like the Gartner Finance Symposium/Xpo in Washington D.C. and the FMS Forum Annual Conference in New Orleans, where she gets a firsthand look at what finance teams are working through.
Two customers can generate the same revenue and still cost wildly different amounts to serve. Here's how a cost to serve analysis uncovers the gap, the formula behind it, and how to calculate it for your own business.
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