Expert Dialogue
The Great ITFM Disagreement
đź“… Thursday, 22 October, 2026 | đź•’ 10:00 AM (EDT) / 3:00 PM (BST) / 4:00 PM (CEST)
Most organizations are spending more on technology than they were five years ago, but the conversations haven’t changed much. How much cost should be allocated? How much detail is actually useful? When does a framework help, and when does it get in the way? What has changed is the size of the bill. Cloud and AI have made technology spending harder to ignore, and harder to explain.
Marc Hesse and Mahmoud Ashmawy have spent years dealing with these questions in different ways. They don’t agree on everything, and that’s exactly the point. Instead of presenting a single approach, they’ll share what has worked, what hasn’t, and where they see things differently.Â
Up for disagreement:
- Chargeback: a maturity milestone, or an expensive way to start internal arguments?
- Do TBM frameworks still earn the overhead they cost to run?
- How mature does a cost model need to be before allocation sophistication stops adding value and starts adding noise?
- Frameworks, tooling, AI, business value: which of these still matters in three years?
Speakers
Mahmoud Ashmawy
Senior Consultant at OnPoint Advisory Services & Profitability and Cost Management Expert
Marc Hesse
Technology Economist & Modern ITFM Strategist at Enterprise Value Consulting Network
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Who is it for? CIOs, CFOs, IT Finance Leaders, TBM Practitioners, FinOps Professionals, Finance Transformation Leaders, Controllers, FP&A Teams, and technology leaders responsible for managing, governing, and communicating technology costs.